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Frequently asked questions and how we can help you answer them.
1. How effective can renting a showcase be in reaching out to customers when compared to marketing through the Internet?
Unless a customer knows exactly the company’s website, it is often very difficult to locate a manufacturer directly through the Internet. Imagine the number of ‘hits’ a potential customer gets by using the standard Internet search engines. Sometimes it can run to the tens of thousands. Its effectiveness is diminished each day as more and more web sites are set up around the world.
Our Answer: We can help you take a pro-active approach and reach out to potential customers by assisting you in searching them out and making direct contact through mailing and advertisement. All contacts will then be referred back to the manufacturer.
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2. How often have an enquiry been made only to be lapsed because of difficulty in following up due to time difference and distances?
Very often manufacturers are located far away from the source of enquiry and operating at a different time zone. Europe is 7 to 8 hours behind Asia which mean most potential customers in Asia would be ending their workday when companies in Europe start theirs.
Our Answer: Being in Singapore, we are in an international business hub located within Asia where time differences are minimal and we can assist in direct liaison with these customers during the workday and sort out all quires on your behalf.
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3. How confident are customers of the quality of products viewing them through the website?
Customers usually get a vague idea of the final finishing and will always look to view and feel samples that reflect what they will get. Too often, the sending of samples takes a long time and only on 1 or 2 specific items. Customers would tend to revert to local sources.
Our Answer: By having a showcase with us, you can refer all customers to come to the showroom to view your products. This way, customers have the confidence in the quality that you deliver and the range of products that you manufacture.
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4. How can a manufacturer know that he will be competitive in the market?
Most arrangements will entail a ‘mark-up’ by the distributors or representatives of manufacturers. This serves to cover the operating cost and overheads of the appointed agent. The agent sets final prices and this limits the attractiveness of the products in terms of competitive pricing.
Our Answer: We offer to market your products at your quoted prices with no mark-ups. Only a minimal commission is paid upon successful sales. This way the manufacturer still sells at his required price directly to his end customers thus giving him a competitive advantage over those that sell through the normal channels of wholesalers and distributors. How confident a product can sell will ultimately depend on how confident the manufacturer is about their pricing.
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5. Why not set up our own representative office or sales office?
To set up a representative office or sales office, you need to consider the cost of renting your own premises, employment of staff and other overheads with or without any confirm sales. These costs can sometimes be exorbitant if not organized and controlled properly. Furthermore, do these personnel have the necessary experience and knowledge of your products and the industry that will give you visibility in the market and confidence in your potential customer.
Our Answer: We offer you a package where you can already know the basic cost of representation that is less than an engineer’s monthly pay. For a start, you do not need to set up an office or recruit staff. We have experience people to look after your accounts and contacts, people who are in the industry for more than 10 to 30 years. This experience includes sales, production, engineering, projects, outsourcing, planning etc. Only when the portfolio had grown, would you consider the alternative of your own office in this region.
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6. Why not get some big organization to represent my company?
Big organizations usually have a multitude of products within their portfolio. Being big, they have high mark-ups which do not necessary reflect the actual manufacturer’s price. Likewise, they will concentrate on high value, fast turnover type of products. Manufacturers of specialize tools and equipment will be given less focus in their marketing plans.
Our Answer: We can offer a more personalize service to your customers and give your products more focus and attention as we believe that it is the only way for companies that are looking to start up their products in a new region. With the proposed partnership packages, it is our interest to help you grow your business, as it is the only way for us to grow as well.
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7. If we have to pay Singapore Showroom US$ 2000 per month, how confident are we that there will be sales generated through this plan?
Traditionally, most companies rely on agents or trading agencies to promote their products in the local market, with the mark-up by traders on prices quoted to cover cost and profit for the traders. This limits the potential of gaining substantial market share as well as facing the normal cycle of under quoting each other among suppliers or traders.
Our Answer: The US$2000 per month is an investment to the manufacturer in terms of advertising their products by means of a showcase, establishing an immediate presence in the local or regional markets as well as having instant sales and service support to their customers in the region. With our manufacturer’s price concept, we are confident that the resulting sales will materialize to the benefit of the manufacturer.
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8. How will you marketing or advertising on our behalf?
Most small to medium manufacturers tend to rely on the trading agent to promote their products through brochures and sales calls. This is ineffective given that the trading company usually have a multitude of products to push. Slow moving or low margin products (based on the traders expected mark-ups) tend to be overlooked. The manufacturer thus receives less enquires and thus less potential sales.
Our Answer: With a showcase, the manufacturer can display their products and inform their customers or enquirers to come and view and ‘feel’ their products with confidence in quality. As we do not mark-up the manufacturer’s prices, such margins will not affect our focus in promoting your products. We can assist in the distribution of brochures and arrangement of advertisement space when the need arises. All new enquiries or referred enquiries will be followed up closely and prices will be transparent to the manufacturer. Products available at the Sales Hub will be made known to the market.
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